Manglai

Manglai came to me mid-transformation — expanding from a carbon footprint tool into a full multiproduct platform covering water footprint, product lifecycle, waste management, and logistics. Everything was shifting at once: the product, the positioning, the target audience. My involvement started at the strategic level, before any asset was touched.

The visual identity needed to evolve, not be replaced. The goal was to preserve the equity of a brand that had been well-built from the start while introducing the sobriety and weight needed to speak to enterprise clients. With the direction set, I led the full creative production for the launch: LinkedIn campaigns, sales decks, email sequences, product illustrations, and paid media across Google, Meta, and LinkedIn.

Motion ran across the full range of what the channels required — short social animations, full-length product explainer videos, and feature-focused posts.