Gorilla

Gorilla builds data applications for energy suppliers — platforms that help utilities manage the complexity of modern energy markets. When I began working with them, they had just completed a full rebrand: a sharp, confident visual identity with genuine versatility. The system had room to move, to be pushed into formats it hadn't been designed for, without losing coherence.

Over two years, I produced everything Gorilla needed to show up week after week — social content with AI-generated imagery calibrated to their visual language, editorial and sales materials that made dense market data navigable, a custom icon library where every new icon felt native to the existing set, and environmental branding for major tech events worldwide. The work was continuous and the formats kept expanding, but the identity never lost its edge.